XP (XP) Q1 2025: Fixed Income Jumps 45%, Reshaping Retail Revenue Mix

XP’s fixed income revenues overtook equities for the first time, signaling a fundamental mix shift in retail and validating the firm’s warehousing and distribution strategy. The quarter’s results highlight disciplined capital management, robust cross-sell momentum, and a clear focus on operational leverage, but softer equity flows and persistent retail inflow plateaus temper the near-term upside. Investors should watch for execution on affluent and private banking initiatives as well as the impact of new product launches on vertical growth in the second half.

Summary

  • Retail Mix Shift: Fixed income surpassed equities as the largest retail revenue driver, reflecting XP’s distribution edge.
  • Efficiency Leverage: Flat SG&A and record-low efficiency ratio underscore scalable operations and cost discipline.
  • Growth Levers in Focus: New product launches and affluent banking buildout are set to drive second-half acceleration.

Performance Analysis

XP delivered a quarter of operational resilience, with gross revenues up 7% year-over-year and net income reaching a new all-time high. Retail revenues grew 10% year-over-year, fueled by a 45% surge in fixed income to R$1.15 billion, marking the first time this segment outpaced equities within retail. New verticals—such as FX, global investments, and digital accounts—grew 99% year-over-year, reflecting successful cross-sell efforts and diversification beyond core brokerage.

Despite the robust retail performance, consolidated revenue growth trailed the company’s full-year guidance pace, as wholesale and issuer services remained pressured by industry-wide volume softness. Operating leverage was a clear highlight, with SG&A flat year-over-year and a record-low efficiency ratio of 34.1%, supporting a 120 basis point expansion in EBT margin to 29.1%. EPS growth of 24% outpaced net income, driven by aggressive share buybacks and capital return discipline.

  • Retail Fixed Income Surges: Fixed income revenue led retail, up 45% year-over-year, overtaking equities for the first time in XP’s history.
  • Cross-Sell and New Verticals Accelerate: Products like insurance (up 40%), retirement plans (up 15%), and digital accounts (up 99%) are gaining traction.
  • Operational Efficiency Sets Record: Efficiency ratio dropped to 34.1%, the lowest ever, as revenue growth outpaced expenses.

While net new retail money grew 54% year-over-year, the absolute level of R$20 billion per quarter remains a plateau, highlighting a need for further productivity gains and market tailwinds to break through this threshold.

Executive Commentary

"We are starting to reap the benefits of the cross-sell and wholesale strategy we have been implementing the last years. Despite not having yet a positive investment cycle, we are delivering solid results capturing operating leverage with margin and ROE expansion."

Thiago Mafra, Chief Executive Officer

"Our SG&A expenses totaled 1.4 billion in the quarter, flat year over year, and 10% lower quarter over quarter. We still focus on our expense control discipline... As revenue growth outpaced expense growth, we expected continued gains in operating leverage as we scale our business."

Vitor Ladeira, Chief Financial Officer

Strategic Positioning

1. Fixed Income and Warehousing as Core Retail Engine

XP’s ability to originate, warehouse, and distribute fixed income products has become a defining edge. The company’s investment in secondary trading and its dominant position in distributing corporate credit, structured notes, and mid-sized bank deposits have enabled fixed income to become the largest retail revenue contributor. Management expects this mix to persist, even if interest rates decline, due to continued structural demand and the growing DCM (debt capital markets) opportunity.

2. Cross-Sell and New Verticals Drive Engagement

Insurance, credit cards, retirement plans, and digital accounts are now material contributors, with insurance premiums up 40% and digital account revenues nearly doubling. These verticals are early in their penetration curve, and management expects further acceleration as new affluent-focused credit cards and insurance products launch in the coming months. The consortium product, while still small, is building recurring revenue and is positioned as a structured credit solution for higher-value clients.

3. Capital Allocation and Efficiency Discipline

XP continues to demonstrate disciplined capital management, executing a R$1 billion share buyback, canceling treasury shares, and maintaining a BIS ratio at 19%. The company’s stated intent to return more than 50% of net income via dividends and buybacks in 2025 and 2026 is supported by a conservative capital position and prudent risk-weighted asset (RWA) growth. Efficiency remains a core focus, with management targeting further margin expansion into 2026.

4. Affluent and Private Banking Expansion

XP is investing in its private banking and affluent segments, hiring experienced leadership and rolling out tailored products. While results here are expected to be gradual, management sees this as a long-term franchise build that will support future inflows and higher-margin growth. Early signs are positive, but the impact will be more visible in subsequent years.

5. Productivity and Advisor Channel Optimization

Efforts to standardize advisor processes and deploy proprietary tools have lifted productivity and reduced churn. The number of top-tier advisors grew 21% year-over-year, and clients going through the financial planning process saw net new money rise more than 50%. However, productivity gains are not yet fully realized in the B2B channel, and further rollout is required to unlock the next wave of inflow growth.

Key Considerations

XP’s quarter underscores a business in transition, balancing strong retail innovation and operational rigor with the realities of a muted capital markets environment. The company’s ability to drive margin and ROE expansion while investing in new verticals and client segments is central to its thesis.

Key Considerations:

  • Retail Inflows Plateau: Net new money remains stuck at R$20 billion per quarter, despite advisor productivity gains and cross-sell momentum.
  • Equity and Alternatives Drag: Equities revenue lags as B3 volumes remain subdued, and a shift back to alternatives or equities is needed for take rate upside.
  • Affluent Banking Buildout: Investments in private banking and affluent segments are long-term and will require patience before materially impacting growth.
  • Capital Return Commitment: Aggressive buybacks and dividend policy support shareholder returns, but are contingent on continued profitability and risk discipline.
  • New Product Ramp: Launches in credit cards, insurance, and consortiums are expected to accelerate in the second half, but execution risk remains.

Risks

XP faces headwinds from persistently soft equity market volumes, slow retail inflow growth, and the risk that new verticals or affluent banking initiatives take longer to scale than anticipated. Regulatory changes, competitive pricing pressure, and macroeconomic volatility in Brazil could also challenge margin expansion and capital return plans. Management’s ability to sustain operational leverage and deliver on growth guidance will be closely scrutinized in the coming quarters.

Forward Outlook

For Q2 2025, XP expects:

  • Retail net new money to remain around R$20 billion, with no near-term acceleration in inflows.
  • Continued dominance of fixed income in retail revenues, with new verticals ramping up as new products launch.

For full-year 2025, management maintained guidance:

  • At least 10% revenue growth, with a stronger second half driven by retail, new verticals, and fixed income.

Management emphasized that first half comps are tough due to last year’s strong capital markets, but expects growth to accelerate in H2 as verticals scale and retail momentum builds.

  • Retail will be the primary growth engine, offsetting flat issuer services and modest wholesale growth.
  • Margin and ROE expansion remain key targets, with capital return above 50% of net income.

Takeaways

XP’s Q1 results reinforce a business model pivoting toward fixed income and new verticals, while maintaining best-in-class efficiency and capital return. The core challenge remains reigniting equity and alternatives growth, and breaking through the net new money plateau.

  • Retail Mix Shift Is Structural: Fixed income’s rise is not just cyclical, but a function of XP’s distribution and warehousing capabilities, likely to persist even if rates decline.
  • Efficiency and Capital Return Anchor the Story: Record-low cost ratios and aggressive buybacks support valuation, but depend on sustained revenue and margin growth.
  • Execution on New Verticals and Affluent Banking Is Pivotal: Second-half acceleration hinges on successful product launches and deeper penetration in higher-value client segments.

Conclusion

XP’s quarter showcased operational discipline, a successful pivot to fixed income, and early wins in cross-sell and new verticals. The business remains well-capitalized and committed to returning cash, but unlocking the next phase of growth will require tangible progress in affluent banking and a return of equity market momentum.

Industry Read-Through

XP’s results highlight a broader trend across Brazilian capital markets: fixed income and structured products are displacing equities as retail investors seek yield in a high-rate environment. Platforms with warehousing, distribution, and cross-sell capabilities are best positioned to capture wallet share. The muted equity and alternatives backdrop signals continued challenges for brokers and asset managers dependent on trading volumes. As vertical integration and client segmentation deepen, the competitive moat will increasingly rely on technology, advisor productivity, and full-service ecosystems, not just product breadth.