GE Healthcare (GEHC) Q3 2025: Tariff Impact Slashes 150bps Margin, Innovation Pipeline Drives 6% Orders Growth

Tariff headwinds weighed on margins, but GE Healthcare’s innovation investment and commercial execution fueled robust orders and backlog growth. The company’s diversified portfolio, particularly in advanced visualization and diagnostics, is translating R&D into tangible market share gains. With a strong backlog and new product launches imminent, GEHC is positioning for margin recovery and accelerated growth into 2026.

Summary

  • Margin Pressure from Tariffs: Tariff costs offset operational gains, but mitigation actions are underway.
  • Innovation Conversion to Orders: New AI-enabled products and imaging launches are driving orders and backlog strength.
  • 2026 Growth Setup: Strong backlog and product pipeline support management’s confidence in faster growth next year.

Performance Analysis

GE Healthcare’s third quarter results showed solid top-line momentum with organic revenue growth led by Imaging, Advanced Visualization Solutions (AVS), and Pharmaceutical Diagnostics (PDx). Orders grew 6% year-over-year across all segments, with the backlog reaching $21.2 billion, a key indicator of future sales visibility. Service revenue rose 6% and product revenue climbed 5%, reflecting healthy demand and procedural volume, especially in EMEA and the US.

However, adjusted EBIT margin contracted 150 basis points year-over-year to 14.8%, primarily due to a $95 million tariff impact. Excluding tariffs, margin would have expanded 30 basis points, highlighting underlying operational improvements. Adjusted EPS fell 6% year-over-year, but would have shown high single-digit growth absent tariff drag. Free cash flow conversion remained strong at 99%, though absolute free cash flow declined due to higher receivables and tariff payments.

  • Segment Divergence: AVS delivered its fourth consecutive quarter of sales and margin growth, while Patient Care Solutions (PCS) lagged due to a product hold.
  • Recurring Revenue Expansion: PDx’s 10% sales growth and robust radiopharmaceutical demand are increasing the company’s recurring revenue base.
  • Tariff Mitigation: Management has already offset about half of 2025’s gross tariff exposure, with further relief expected in 2026.

Operational discipline and innovation launches are partially cushioning macro and cost headwinds, setting up for sequential margin improvement in Q4.

Executive Commentary

"We're now entering a new wave of innovation as a result of our increased R&D investments over the past few years. When you couple this with our focus on lean, we expect to accelerate future top and bottom line growth."

Peter Arduini, President and CEO

"Adjusted EBIT margin of 14.8% was down due to the impact of tariffs, which was approximately $95 million and was partially offset by favorable volume and pricing. Excluding the tariff impact of 180 basis points, adjusted EBIT margin would have expanded approximately 30 basis points."

Jay Saccaro, Vice President and CFO

Strategic Positioning

1. R&D Investment Converts to Commercial Wins

GEHC’s $3 billion-plus R&D spend since 2022 is now delivering tangible returns, with AI-powered systems and refreshed platforms driving higher margins and price capture, especially in AVS and Imaging. The pipeline is robust, with a dozen high-impact launches planned for RS&A, supporting management’s mid-single-digit growth ambitions for 2026 and beyond.

2. Diversified Portfolio Drives Competitive Advantage

The company’s D3 strategy—devices, drugs, and digital enabled by AI— is creating end-to-end solutions for customers, deepening relationships and generating predictable revenue streams. Recent multi-year enterprise deals and the 14-year UC San Diego Health alliance underscore the value of an integrated portfolio spanning imaging, radiopharmaceuticals, and software.

3. Tariff Mitigation and Margin Expansion Initiatives

Management is executing on a multi-pronged tariff mitigation plan, including sourcing shifts, value engineering, and selective pricing. Nearly half of 2025’s gross tariff exposure has been offset, and further progress is expected in 2026. Operational efficiency programs and SG&A discipline are supporting margin stability despite macro pressures.

4. Product Launch Cadence and Market Timing

Major launches in photon counting CT, total body PET, and Care Intellect SaaS are timed to align with customer budget cycles and regulatory approvals, with field teams working to secure upgrade commitments ahead of commercial availability. This approach is designed to maximize order capture and minimize site disruption, supporting a smooth ramp of new technologies.

5. Recurring Revenue and Service Model Strengthening

Growth in contrast media, nuclear medicine, and service agreements is expanding GEHC’s recurring revenue base, providing greater earnings visibility and resilience. The CDL distribution partnership for Fricado, a novel PET imaging agent, is a key example of leveraging installed base and channel strength for long-term growth.

Key Considerations

GE Healthcare’s Q3 performance reflects a business in transition, balancing near-term cost headwinds with long-term innovation-driven growth. The interplay between R&D conversion, commercial execution, and cost discipline will shape the company’s trajectory into 2026.

Key Considerations:

  • Tariff Drag Remains Material: Tariffs reduced margins and EPS, but mitigation efforts are expected to make tariffs a tailwind in 2026.
  • PCS Recovery Path: Patient Care Solutions is rebounding from a product hold, with new leadership and product launches aiming to restore growth and profitability.
  • Backlog Quality and Visibility: The $21.2 billion backlog and 1.06 book-to-bill ratio provide high confidence in near-term revenue delivery.
  • Innovation-Driven Share Gains: AI-enabled products and refreshed platforms are allowing GEHC to win share and command premium pricing in key segments.
  • China Market Dynamics: While China remains challenged, management sees no structural barriers to long-term growth, with stabilization expected as tender activity improves.

Risks

Tariff volatility, especially if new policies emerge, could further pressure margins. PCS execution risk remains until new launches and cost actions translate into sustained growth. China macro and regulatory uncertainty could dampen recovery, while competitive intensity in imaging and diagnostics may challenge price and share gains. Management’s ability to deliver on the innovation ramp is critical for margin and revenue acceleration.

Forward Outlook

For Q4, GE Healthcare guided to:

  • Organic revenue growth of 3% to 4%, with sequential margin improvement expected.
  • PCS sales and margin recovery as product shipments resume.

For full-year 2025, management raised adjusted EPS guidance to $4.51 to $4.63 per share and maintained:

  • Organic revenue growth of approximately 3%.
  • Adjusted EBIT margin range of 15.2% to 15.4%.
  • Free cash flow of at least $1.4 billion, inclusive of tariff payments.

Management emphasized strong backlog, innovation launches at RS&A, and ongoing tariff mitigation as key drivers for accelerating growth and margin expansion into 2026.

  • Tariff mitigation expected to be a tailwind in 2026.
  • Backlog and order strength support faster growth next year.

Takeaways

GE Healthcare’s innovation pipeline is now translating into commercial momentum, but tariff headwinds and PCS execution remain watchpoints.

  • Innovation Conversion: New AI-enabled products and refreshed platforms are delivering higher margins and premium pricing, especially in AVS and Imaging.
  • Margin Recovery Path: Tariff mitigation, cost actions, and PCS normalization are expected to drive sequential margin improvement into Q4 and 2026.
  • 2026 Growth Setup: Strong backlog, robust orders, and product launch cadence position GEHC for an inflection to mid-single-digit growth next year.

Conclusion

GE Healthcare is executing on a multi-year innovation and margin expansion strategy, with near-term cost headwinds offset by commercial wins and a robust product pipeline. The foundation for accelerated growth and profitability in 2026 is strengthening, but execution on PCS recovery and tariff mitigation will be critical for realizing full potential.

Industry Read-Through

GEHC’s results highlight sector-wide margin pressure from tariffs and macro costs, with innovation and recurring revenue models as key differentiators. The strong order and backlog trends signal continued investment in diagnostic and imaging capabilities across healthcare systems, while the rapid adoption of AI-enabled platforms is reshaping competitive dynamics. Companies with integrated portfolios and robust R&D pipelines are best positioned to capture premium pricing and share in a capital equipment environment that remains resilient, especially in the US and EMEA. Tariff mitigation and supply chain agility will remain industry-wide imperatives into 2026.